Izzy Bijoux, Culver City
architects: Abramson Teiger Architects
location: Westfield Culver City Shopping Center
design: Laura Ivan
project area: 900 sq ft
opening date: November 2013
description: With it’s first international location in Sao Paulo, Brazil, Izzy Bijoux opened in October 2013 the newest signature store designed by Abramson Teiger Architects at the Westfield Culver City Shopping Center in Culver City, California. The aim of the design was to create a bright and minimalistic, yet highly functional contemporary store. The clear-cut volumes, the white glossy surfaces, the high tech lighting package are all meant to complement and enhance the fashion items sold in the store. The main concept derives from a three-dimensional grid of boxes that echoes the multifaceted cuts on diamonds. The box is used in a modular style and repeated throughout the store, using the same module, forming a white gloss mdf cabinetry that can be used for display and as well as storage purposes. Some boxes are plain white, while other are made of glass, in order for those to display the most exquisite items. Opposite of the closed display cases, spreading itself in a state of continuity under the entire ceiling, the slatwall was a versatile and simple solution to display a large amount of items. To keep up the same minimal modern note and to obtain a smooth, seamless surface, the ardex floor coated with three layers of clear epoxy paint proved to be a fast and effective solution. Another important aspect of this project was to present the jewelry and the other fashion items in the store in the best light possible. Dealing with very small merchandise required special lighting attention, and the LED lighting fixtures by iGuzzini offered excellent illumination of the products.